Tag Archives: content tactics

Market Testing with a grain of salt

Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as … Continue reading

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The Struggle of Creating Content

Sitting on a glacier at 17,500 feet, outside in the cold and wind is not an ideal environment to be writing in.  To access to the internet you have to hike/scramble fifteen minutes from camp to reach a high moraine … Continue reading

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Setting Direction

“there lies the port; the vessel puffs her sail”  -Ulysses: Lord Alfred Tennyson It is easy to say ”let’s go!” and loosely pontificate about what could and should be done with vague but impressive stats and ideas.  Many an executive … Continue reading

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