Tag Archives: branding

Market Testing with a grain of salt

Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as … Continue reading

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Making Marketing Decisions: Easy? No! Difficult? Yes!

Recently, we had a tradeshow for the Trailer Division, the Draggins Car Show.  The hours were horrible for those working the booth: Good Friday from 10 am to 10 pm and Saturday 10 am to 10 pm, with move out … Continue reading

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Inbound and Outbound Marketing

If you could look at a trend in the last few years, many pundits have been claiming the end of traditional marketing as we know it is upon us. The debate rages, but I believe this is not a zero … Continue reading

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Create a contact reason and you will become a believer

Unique Value Proposition  -or finding your message, or your call to action or yelling and selling (converting) online.  When you are creating a page online or any marketing message for that matter which is not just doing general recognition branding; … Continue reading

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