Category Archives: Uncategorized

Leadership doesn’t mean being out in front

The image of a leader is often an individual out front.  Leaders lead.  I agree with this.  What I do not agree with is the image of the superhero leader. I believe leadership is more about soft qualities such as courage, discipline, … Continue reading

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Can company values be more than just words?

I was at a vendor meeting last week.  I was explaining to the two people in the meeting room how our advertising needs to be more than just call to action, the message needs to be 100% on brand, it … Continue reading

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The Customer Journey

As I look at the retail landscape I see retail failing to meet customer expectations.  The reasons are many: the customer can now educate themselves better than most in store representatives.  The retail store is limited by the brands they … Continue reading

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Are you proud of where you work? I am and here are six reasons

Are you proud of where you work? It is a fair and interesting question to ask considering all the different types of workplaces in today’s world. We are all inundated with social media stories and the latest books about chasing … Continue reading

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Today’s the Day

If one were to look at the Flaman Fitness web traffic graph as if it were a line drawing of a mountain range,  you would see the traffic line spike like the face of cliff from December 25th to the … Continue reading

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Experiencing the joy of work through five steps

I am sitting at a picnic table in Waterton National Park. It is a pleasant, warm day.  The view across the valley is what I have been needing to recharge my being; it transfixes my gaze.  In the right moments … Continue reading

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The Tyranny of Data

I believe there is a trap many of us allow ourselves to be snared by. When a great idea is tossed out by someone on the team often we reflect on how our customers will respond and back that up … Continue reading

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Building an Audience

When I think of an audience my immediate vision is a crowd at a rock concert or an assembly for a speech or play.  My second thought is an image of a family gathered around their television or if I … Continue reading

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Market Testing with a grain of salt

Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials.  This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as … Continue reading

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The One Thing

Last week I escaped from what seemed like the beginning of the sixth ice age, to sunny Mexico.  I had one goal, relax by the pool and read.  Relax and read I did. In one week I plowed through four … Continue reading

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