Steve is the Vice President of Marketing and Communications for Flaman Group of Companies, a Western Canadian based retailer with ten corporate locations.
As a member of the executive team he is responsible for the online presence of the organization or as Steve calls their websites: The Ninth Store.
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Author Archives: Steve
The image of a leader is often an individual out front. Leaders lead. I agree with this. What I do not agree with is the image of the superhero leader. I believe leadership is more about soft qualities such as courage, discipline, … Continue reading
I was at a vendor meeting last week. I was explaining to the two people in the meeting room how our advertising needs to be more than just call to action, the message needs to be 100% on brand, it … Continue reading
As I look at the retail landscape I see retail failing to meet customer expectations. The reasons are many: the customer can now educate themselves better than most in store representatives. The retail store is limited by the brands they … Continue reading
Are you proud of where you work? It is a fair and interesting question to ask considering all the different types of workplaces in today’s world. We are all inundated with social media stories and the latest books about chasing … Continue reading
If one were to look at the Flaman Fitness web traffic graph as if it were a line drawing of a mountain range, you would see the traffic line spike like the face of cliff from December 25th to the … Continue reading
I believe there is a trap many of us allow ourselves to be snared by. When a great idea is tossed out by someone on the team often we reflect on how our customers will respond and back that up … Continue reading
When I think of an audience my immediate vision is a crowd at a rock concert or an assembly for a speech or play. My second thought is an image of a family gathered around their television or if I … Continue reading
Recently I contracted Points West Consulting out of Regina to conduct market testing for our Flaman Man commercials. This fiscal year the Flaman Man commercials have been a polarizing conversation within our organization, and it seems outside of it as … Continue reading